Campaign Yard Signs

Campaign Yard Signs - Win The Election

The Campaign Yard signs are one of the cheapest and most important forms of advertising. One well placed yard sign on a high traffic road can be seen by several hundred people in just one hour. Several thousand people a day can see this one well placed sign. One sign, at a very low cost, can impact several thousand people a day. A few well placed campaign yard signs will drive your name in the brain of thousands of people in a community. For this reason, a yard sign is one of the cheapest and most effective means of advertising, they win elections.

Purposes of Political Lawn Signs

Name identification. If people see your name on a repetitive basis, they soon learn your name and become familiar with it. After becoming familiar with your name, and you have the high recall in their mind, they become comfortable voting for you. People do not feel comfortable voting for a stranger.

Election Yard Sign Campaign

Posting your yard sign in areas where you have high levels of support will serve to reinforce your name and remind people to vote. A well done lawn sign campaign can cause the feeling that everybody is for you and will also scare and intimidate the opponent. Placing them in yards will also serve as an endorsement of your campaign. Several yard signs in a community creates a lot of visible support and makes others think you are a popular candidate. For that reason, a candidate should concentrate on putting yard signs on busy streets and highways. A last minute flurry of yard signs reinforces your whole campaign. A well designed yard sign will greatly raise your name identification, will increase your familiarity with voters, will remind people to vote for you, and will intimidate the opposition.

If you have problems with people tearing down your sign in high traffic areas, try using a step ladder and nailing them up high in trees or telephone poles. They will not tear down your yard signs unless they also have a step ladder, and most people don't have that in the trunk of their car.

Increasing your Name Identification -- the most important purpose of a yard campaign sign.

Strategic sign placement in high traffic areas will quickly raise your name recognition and familiarity. A person seeing a multitude of lawn signs on a repetitive basis can significantly raise consciousness of your campaign in the minds of people. Use signs to help get out the vote. On the weekend before the election, get a large number of yard signs in high traffic areas.

Design your own Cheap Election Yard Sign

Focus on making important things big. The most important thing is your last name. Your last name should dominate the yard sign. Your first name generally needs to be a lot smaller than your last name. The next important word is the office you are running for -- make it big, but not as big as your last name. Do not try to cram too much info on your yard sign. If you wish to put a short slogan on the election yard sign, do so, but keep it one line and make it small in relationship to your name. Words like "Vote For" or "Re-Elect" are not that important and should be eliminated or do them in smaller print on the yard sign. They know you are running and know you want them to vote, you don't have to tell them that.

Yard Sign Size is Important

The sign should be able to be seen from a long distance like 30 to 40 yards. Small print information should be short and will only be seen by people at a close distance and a slow speed. Therefore, limit small type and don't expect them to read a lot in a few seconds. Too much small print is a major mistake. If a person cannot read your last name and the office you are running for at 30 yards away, you will waste a lot of funds on yard signs. Make them easy to read and you will impact people.

More info on Campaign Yard Sign Design and Colors

Your campaign yard sign should have at least two colors. Yes, the second color costs more, but the second color greatly improves the power and impact of the sign. The second color should not be viewed as a cost but an investment in a powerful advertising. Always pick pleasing colors. The two most common colors are the colors of the American flag, red, white and blue. Other two color combination yard signs can also be powerful. Certain shades of red and green, or blue and yellow can make a yard sign with great impact.

The color red should never be used alone. "Stop Sign Red" is a very negative color. The exception to this rule is when you want a negative result. For example, a yard sign that says, "No New Taxes" will have its greatest impact if the color is red. Red will cause people to have a negative view of taxes. Your yard signs should be in harmony with a common color combination of other advertising items like handouts, brochures, etc.

Bumper Sticker

The bigger the yard sign the more impact and power.

Therefore, an 18 x 24 yard sign is worth the additional cost and is more common than the standard 12 x 24 yard sign. Some names and messages fit nicely on a 12 x 24 and should be used if they can save money. Obviously a large 4 x 4 foot sign costs more and has a much greater impact as it can be seen from a greater distance. Using several 4 x 4 or 4 x 8 signs can be substituted for an expensive billboard campaign. Another popular size is 2 x 3. A 2 x 3 yard sign is inexpensive in quantities, and is very easy to put up.

This size yard sign can be nailed to a tree and installed by one person. A good investment is to put a larger size lawn sign on a major highway.

Plan for Distribution of Lawn Yard Signs

Have a plan for yard sign distribution. Ask people and volunteers in their home areas the simple question, what are the best locations? Ask volunteers to think about the best yard sign locations. Force them to think and answer the question. Then have them go to those areas. To just randomly put up signs any where by a group of volunteers is not wise use of resources. Identify key road intersections and insure they are covered.

It may be important to do things to keep the local highway department from taking down your signs. Do not place the yard signs where it is in the way of mowing machines. Instead, place them near a large object like a rock, tree or road sign. There the mowing machine cannot come and knock down your sign. Make it a goal to have at least two yard signs in front of houses on every street or at least one yard sign for every 25 voters.

The candidate who is first and has the largest amount of signs makes the greatest impression. A lot of yard signs can help a candidate from being labeled a radical and will create a bandwagon effect.

Safety of Lawn Sign Distribution

Always emphasize safety. Tell volunteers to put up signs only on the same side of the road as they park their car. Never cross the road to put up a yard sign. Emphasize to youngsters that they are never to put their foot on the pavement. Park your car on the side of the road, exit the car away from the road, and use the car as a safety shield from traffic. Cross the ditch if necessary, but always keep volunteers away from the dangerous traffic. In very high traffic areas, early in the morning on weekends is usually the best time. These are places like the median of a high traffic highway. If using younger teenagers, it is a good idea to write up a list of rules, have them and their parents sign them. The parents will feel more comfortable about letting Junior help if you go to that trouble and you get a certain amount of liability protection by having signed rules.

Target the Audience, Yard Sign

Hit the neighborhoods that you expect or hope to do well. Limit the number of signs in economic or racial group areas that your candidate is not expected to do well. Focus on the major things and do them well, let the less important areas have a lower priority. Magnetic bumper stickers should also be a priority.

You always hit the swing voters and areas of high traffic. Always save a supply of signs to hit the target audience hard the last weekend. A new yard sign in a new location at the last minute does a lot to make a fresh impact on their minds. An election sign that is in the same location becomes mundane and the driver ignores them. In high traffic areas, consider adding new signs, or moving old yard signs, just before the election. Many times the opposition will tear down the signs in the high traffic areas. Use that to your advantage.

Wait a few days after the signs have disappeared before replacing them. Then the signs have that fresh new powerful impact.

The early bird gets the worm. If you are the first to be out on the highway, you will have the most impact. Just before the election there will be a lot of signs on the roads, and yours will not stand out as much as those who were early. Also plan to replenish the signs that the bad guys tear down. Go door to door early on the high traffic areas, and get commitments to put signs in yards. A sign in a yard is an endorsement, and several of your signs in the neighborhood makes people think that you are a strong candidate, and therefore, they also should vote for a popular candidate like you.

Custom Yard Signs can add Punch and Power to a Campaign

For real punch and power to your campaign, put a lot of yard signs out at one time. This takes organization, and getting a lot of people together on one weekend. A major increase of custom campaign signs at one time has a profound impact on voters and also scares the opposition. This major punch of signs will create momentum and will also make fund raising easier. Plan to do a yard sign campaign early in the campaign, and another one the last weekend before the election. Have a prominent yard sign form on your web site. Every sign in a yard is a sign of personal endorsement and brings creditability, visibility and viability to a campaign. A lot of yard signs demonstrates a well organized and popular candidate who is going to win. To overcome the advantage of running against an incumbent, against a well financed campaign, a powerful yard sign campaign can level the playing field. A yard sign campaign should be the focus of every competitive candidate. 

Use a Major Political Yard Sign Effort to Counter Negative Attacks

Yard signs can also be an effective defense against negative attacks. The liberal media or even whisper campaigns will be used to attack a candidate. They will describe a candidate as risky, radical or even dangerous. But if a neighborhood has an abundance of lawn signs on most streets, the criticism is quickly dissipated and ignored. A lot of signs will picture a candidate as being mainstream and will help voters ignore the negative attacks. The best defense from attacks from the liberal media is a lot of lawn yard signs, and a counter attack that visualizes our candidate as being champion of the little guy who stands against the powerful money special interest groups.

Magnetic Bumper Sticker

Supplement every political campaign by transforming every friend's car with cheap bumper stickers or a magnetic bumper sticker. It only takes a few bumper stickers on cars to make an impression on peoples mind. The public is making sub conscious impressions on their minds every time they pass a car with a bumper sticker. The magnetic bumper stickers cost more, but the cost is worth the cheap advertising that they create. For minor candidates down the ballot, memory recall and familarity with your name is one of the greatest reasons a person casts a vote.  

In conclusion: Custom Campaign Yard Signs and the political bumper sticker advertising make a successful politician win the election.   

THE TYPES OF YARD SIGN 

Corrugated Plastic Yard Sign (Coroplast)

Corrugated Yard Signs hold up well through bad weather and are easy to install. Set up charges to make them are not high, and are the cheapest sign in small quantities. In large volume the price goes down, making them competitive with other types of cheap lawn signs. Coroplast looks like corrugated cardboard but are made from plastic. Using twin walls of plastic that is separated by corrugated flutes, this coroplastic material will weather water, storms, and will endure for years. It is very highly weather resistant and is usually printed on both sides. It is displayed using a "H" shaped wire stand that is inserted into the plastic flutes. Also commonly called Coroplastic yard signs.     

Poly Coat Yard Sign (Polycoat Cardboard)

Also called weather coated cardboard lawn signs. The Poly Coat lawn signs have a weather coating finish on cardboard, and are often referred to as milk carton signs. These are definitely the cheapest of cheap yard signs, especially in quantities of 250 to 500, and should also be considered in larger quantities due to the cheap cost. These poly coat lawn signs normally require a staple gun and take a few seconds longer to install. More volunteer time is needed, which compensates for the cheap cost. These signs can easily last for 60 days and longer if there is not a lot of wind and their greatest enemy is several heavy spring rains. The poly coat weather board is creased to fold over a wire stake, then stapled several times for secure mounting. Satisfied customers use companies that make signs from heavy-duty 24 point gloss white cardboard, coated with a plastic weather resistant plastic.    

Lawn Yard Sign - Poly Bag - Cheapest Sign

Poly Bag Yard Signs

Polybag, Plastic Lawn Bag Signs are easy to use. Very economical in large numbers. Any candidate who uses 1500 signs or more need to look at the low cost of plastic bag or poly bag yard signs. Poly bag or plastic lawn signs have a high set up cost and are not economical for use of small quantities. 1,000 is a minimum number. The poly bag or plastic signs withstand the rain and can be counted on to last for 60 days or longer. They do not do well in a lot of wind, or freezing weather. The lawn sign is slipped over a "U" shaped wire stand for display. A polybag lawn sign is made from polyethylene plastic that has sealed edges on three sides. It uses weather repellant outdoor material and is printed on both sides. An interior sun block is used on the inside so the image can be easily read. The low cost on high volumes make this sign an attraction for state wide campaigns.  

Advertising is not an expense, it is an investment.

Genesis 26:5 (King James Version)
Because that Abraham obeyed my voice, and kept my charge, my commandments, my statutes, and my laws.

Exodus 20:6
And shewing mercy unto thousands of them that love me, and keep my commandments.

Exodus 34:28
And he was there with the LORD forty days and forty nights; he did neither eat bread, nor drink water. And he wrote upon the tables the words of the covenant, the ten commandments.

Heritage Advertising 2581 Old 431 Hwy. Owens Cross Roads, AL 35763 Telephone: (321) 253-0424 Email: